CTCS 406 review word - Final Review Sheet Your final exam...

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Final Review Sheet Your final exam will be on Thursday, December 13th. On the exam you will be asked to answer four identifications, three short answer questions, and one longer essay question—all of which will be taken directly from the list of questions below. In studying for this exam, try to construct answers that are multi-dimensional, taking into account the various layers of meaning that we have discussed in this class (i.e. historical, technological, aesthetic, ideological, etc.). Your answers should reflect a thorough understanding of lecture, reading, and screening materials and you should be able to incorporate specifics from these sources, instead of just speaking generally about the topics, since you have time to prepare your answers. Good luck! Part I: Identification (You will answer four out of eight of these identifications) 1) Narrowcasting i) Narrowcasting has traditionally been understood as the dissemination of information to a narrow audience, not the general public. It involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes. Also called niche marketing or target marketing. 2) Videographic a) 3) Localism a) Is a neutral term expressing focus on what takes place on a local community level. Localism refers to concern for an appreciation of the value of community including innovation, character development, needs, and accomplishment in a specific setting. 4) Ratings a) Percentage of all television sets in the Markey tuned to a given program b) From the total available TV households in a designated area 5) Share a) Percentage of just the television sets in use at a given time tuned to each program b) Aka market share c) The average number of viewers watching a station or a show in a typical minute, based on Nielsen monitoring of thousands of households. 6) Fred Silverman a) An American television executive and producer who worked as an executive at CBS, ABC and NBC and was at least partly responsible for bringing Scooby-Doo, All in the Family, The Waltons, Roots and Charlie’s angels to television. 7) Age of Synergy a) The age of synergy i) By the 1990s the networks became part of vertically integrated conglomerates (1) Working together produce a greater effect
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(2) Attempts at vertical and horizontal integration brought about by mergers and acquisitions (3) Media conglomerates could produce a variety of media, then distribute and cross promote them (4) Increased in-house profits ii) Helped along by deregulation (1) Media conglomerates lobbied for deregulation (2) One result of this deregulated, conglomerated, multichannel environment (a) The netlets (i) Fox, WB, UPN (b) The networks no longer splitting revenues three ways 8) Vertical integration a) Describes a style of ownership and control. The degree to which a firm owns its upstream suppliers and its downstream buyers determines how vertically integrated it is. Vertically integrated companies are united through a hierarchy and share a common owner. Each member of the
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