Final Review Sheet
Your final exam will be on Thursday, December 13th. On the exam you will be
answer four identifications, three short answer questions, and one
longer essay question—all
of which will be taken directly from the list of
questions below. In studying for this exam, try to construct answers that are
multi-dimensional, taking into account the various layers of meaning that we have
discussed in this class (i.e. historical, technological, aesthetic, ideological, etc.).
Your answers should reflect a thorough understanding of lecture, reading, and
screening materials and you should be able to incorporate specifics from these
sources, instead of just speaking generally about the topics, since you have time
to prepare your answers.
Part I: Identification (You will answer four out of eight of these identifications)
Narrowcasting has traditionally been understood as the dissemination
of information to a narrow audience, not the general public. It involves
aiming media messages at specific segments of the public defined by
values, preferences, or demographic attributes. Also called niche
marketing or target marketing.
a) Is a neutral term expressing focus on what takes place on a local
community level. Localism refers to concern for an appreciation of the
value of community including innovation, character development, needs,
and accomplishment in a specific setting.
a) Percentage of all television sets in the Markey tuned to a given program
b) From the total available TV households in a designated area
a) Percentage of just the television sets in use at a given time tuned to each
b) Aka market share
The average number of viewers watching a station or a show in a typical
minute, based on Nielsen monitoring of thousands of households.
6) Fred Silverman
a) An American television executive and producer who worked as an
executive at CBS, ABC and NBC and was at least partly responsible for
bringing Scooby-Doo, All in the Family, The Waltons, Roots and Charlie’s
angels to television.
7) Age of Synergy
a) The age of synergy
By the 1990s the networks became part of vertically integrated
(1) Working together produce a greater effect