Sponsorship Proposal - FINAL with IOA.docx - GRIFFITH...

SPONSORSHIP PROPOSAL
M
ARLEE
F
ORD
(
S
5017291)
K
IAN
F
AI
Y
AP
(L
EWIS
,
S
2864693)
GRIFFITH UNIVERSITY
Word: 2058
*Excluding the

Nelson Gonzales
Chief Executive Officer, Alienware
14591 SW 120th St.
Miami, Florida, USA
Dear Mr Gonzales,
The Oceanic Pro League is interested in fostering a beneficial relationship with Alienware.
The League is an e-sport competition dedicated to providing players and gaming enthusiasts
with an enhanced technological experience when playing and observing the League of
Legends finale.
This partnership has the capacity to provide Alienware with an opportunity to promote their
product to their strongest market through the use of a variety of advertising assets such as
merchandising booths and magazine adverts. In total, these benefits create a value equalling
$86,972 gained by you as a sponsor.
The League would be the perfect conduit for Alienware to sponsor because of how the core
values of the event are in line with providing an enhanced gaming experience to consumers.
The hardware and software of Alienware products are ideal for running the League of
Legends online game, and the event is an ideal opportunity for the company to have direct
access to your main market of young to middle aged gamers, which is the same segment
targeted for the League finale.
Please find enclosed a sponsorship proposal for Alienware to begin a functional and
beneficial relationship with the Oceanic Pro League. We’re looking forward to meeting with
you and your executive team to further discuss this proposal, along with a virtual
demonstration of our competition format.
Yours sincerely,
Event Coordinators, Marlee Ford and Kian Fai Yap
1
Marlee Ford & Kian Fai Yap
Event Coordinators
07 8965 897
[email protected]

Executive Summary
This proposal introduces the Oceanic Pro League (OPL) finale for the League of Legends e-
sport competition, and the Courier Piazza as the venue for 2016. The venue is located at
Southbank in the heart of Brisbane, with a capacity of 2836 as indicated by the South Bank
Corporation (2016).
Alienware would be the best fit as a sponsor for OPL because of how the League of Legends
competition attracts a large market segment comprised of young to middle aged men and
women who seek an enhanced gaming experience. OPL is looking to create an opportunity
to fulfil this need, and Alienware is believed to be able to make it a possibility with their
computing software. Some of the key benefits the sponsor will receive by becoming a
participating sponsor is a generous increase in brand awareness generated from the
promotional marketing plan, as well as direct engagement with thousands of attendees. This
creates the prospect for the sponsor to promote a variety of products, ad-ons, upgrades and
accessories, and receive instant feedback from its users.