1.-Narrative-Charter-Statement.pdf - THE YMC E-COMMERCE...

THE YMC E-COMMERCE
PLATFORM
Project Charter
Thomas Plass
Capstone Project
Introduction to Project Management Principles and Practices Specialization
University of California Irvine on Coursera

1. Statement of Work – Narrative Charter Statement
1.1 Project purpose and justification
The Yamamoto Motorcycle Corporation (YMC) is a Korean based manufacturer of motorbikes with a
long history. It’s motorbikes can be considered as not only top-selling but also high end quality
products in the premium segment of the branch. Not only new models, also older models are sought-
after since they have a high stability of value. Oldtimer YMC motorcycles belong to the most valuable
of all motorcycle manufacturers.
The highly sought after motorbikes are currently only sold through licensed dealers. Nevertheless, for
customers it is also possible to configure and order new motorbikes online via a customer portal and
having their desired motorbike being delivered to a dealer nearest their place of residence.
As a result of the ”2018 YMC worldwide future market study” YMC recognized a raising demand also
for pre-owned YMC motorbikes. Currently for interested customers there are two ways to purchase
second hand YMC motorbikes:
a) The customers contacts a dealer of his choice and asks if there are pre-owned YMC bikes
currently available at the dealer point. If yes the customer either has the choice to stop by at
the dealer to having a closer look at the bike or customer and dealer agree to exchange
further information through a communication channel of their choice e.g. email. If the
available pre- owned motorbikes don’t fit the customers’ requests there is no other way for
the customer to get in touch with another YMC dealer or choosing option b)
b) The customer has the possibility of looking for a pre-owned YMC motorbike by choosing
from a broad variety of specialized online platforms. These platforms - comparable with e.g.
ebay – open up the possibility for private individuals to offer and purchase pre-owned
vehicles and motorbikes.
Neither a) nor b) fit the needs of YMC premium customers, as there are the following problems:
Option a) comes with a very high time expenditure and may not satisfy the customer as information
for pre-owned YMC motorbikes is hard to retrieve.