9c590836ea-p-940.pdf - Clothing is a basic need It is really important in our life And I guess if people experience According to Vliet the service scope

9c590836ea-p-940.pdf - Clothing is a basic need It is...

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Clothing is a basic need. It is really important in our life. And I guess, if people don’t have any time to wash their clothes, laundry shop is very relevant if you have money. People nowadays are very busy facing the real world on the other way (2011).Consumers within the same demographic or geographic category may display different lifestyles. Lifestyle segmentation (Psychographics) is helpful in providing a better understanding of consumer thoughts and behaviours (Kennedy Mc-Coll 2005). Web Advertising has a potential for informing more consumers to their businesses and to increase the popularity and ease of access to the business and to inform customers on the methods and services provided by the business (Berkowitz E, Kerin R, Hartley S, Rudelius W). Physical Evidence Physical evidence in the marketing mix for service is about the atmosphere or surroundings which the service makes, starting from an employee with interaction between the customers that is joined by a tangible products or service. Physical evidence
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  • Fall '08
  • STAFF
  • Marketing, physical evidence, laundry shop, Service Marketing Mix, Vincent Vliet

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