{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

test2 - mass consumeri smcredit-makes mass consumerism...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Feb 20, 2008 mass consumerism - credit- makes mass consumerism possible. in 1920's it was banks opening up lines of credit to mainly the middle class. Before WWI, only wealthy people could get credit. For the first time americans have expendable income. installment loans- first form of credit.Still exists today. Play a certain amount/month overtime to buy something. companies made things that were brand new to americans. Washing machines, radios, etc. balloon mortgages -still exist but not very much. Only kind of mortgages possible in the 1920's.. confined to upper and middle class. Example, $4,000 house. must be able to put down half that. by 1920's 40% of Americans owned their own home. Before WWI, only 25%. assembly line Model T-Ford- Henry ford thought himself as inventor first, then business man. thought that if he could build a cost efficient decent looking car, all americans would buy it. 1908-Came up with Model T. Took 12.5 hours to make, and costed $850 to make. in 1917, it took 93 minutes to build and cost $290 to make. One was produced every 30 seconds and already sold before it made it off the assembly lin. Doesnt even need to advertise his cars. Offers $5 a day to workers.. most people were making 2-3 dollars a day, and institutes the 8 hour day. American prosperity is so vast.. Americans went from producers to consumers. Purchasing is what makes you American?? Purchasing can make you happy. StockBroker- hero of the 1920's Great Gatsby - narrator is a stockbroker. written by Fitzgerald Bruce Barton - Wrote The Man Nobody Knows felt that u could convince americans that it was Okay to make money and be happy and that it wasn't agianst spiritual aspects of their life. If Jesus came back in the 1920's he'd come back as the head of a corporation and his disciples would be the board of directors. 8 hour day - Automobile - along with 8 hour day, led to a mass change in American culture. Leisure culture- Americans strived to work hard then have leisure time The weekend- people didnt work the 6-7 days that they had during the early industrial period. the 5 day week becomes more standard. travel industry - grew when people had leisure time. Many middle/upper class went camping. More hotels. sports-games -what people filled their time with if they didn't travel. people started to have swimming pools in their backyards. Originally upperclas activities that now the middle class can take part in. Shopping was probably the most importan past time. shopping malls, etc. Suburbs - where most the middle class would move to if they can afford it. the cars allowed them to travel to work.Houses designed to look like classical english castles, etc. Had many names that were elegant, british, aristocratic names. 50% of americans live in cities in some size, other half still lived in farms.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Missed a day..
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}