Consumer Profile.pptx - Consumer Profiles B2C Consumer...

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Consumer Profiles .
B2C Consumer Profile #1: Andrea Johnson PSYCHOGRAPHIC This is the first year that Andrea has been living away from her parents. While in high school she was involved with her community and church, spending most of her weekends volunteering or tutoring. She is currently an undecided major in college, but knows she wants to have a career helping people She’s stylish and loves to shop for clothes and accessories and heavily relies on magazines to keep up to date on the latest styles and trends She prefers to see a new movie within 2 weeks of its release She hates stereotypes and believes that everyone is their own person She is likely to purchase brands that support a cause she cares about. Likelihood of Interest in Biometric Fingerprint Entry: LOW DEMOGRAPHIC Age: 18 Gender: Female Occupation: Student at University of North Carolina Location : Lives on off- campus housing with 2 roommates at UNC. Relationship Status : Single Education : High School Graduate
B2C Consume r Profile #2: Miguel Castillo PSYCHOGRAPHIC Miguel tends to be a workaholic, and spends an average of 90 hours per week either working or traveling for work.

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