Term Paper Part 2 - Align IT With Strategy.docx - MEMORANDUM TO COMPANY NAME FROM SUBJECT INTRODUCING DIVVYHQ PROPOSAL DATE JULY 2 2018 CC COMPANY NAME

Term Paper Part 2 - Align IT With Strategy.docx -...

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MEMORANDUM TO: COMPANY NAME FROM: SUBJECT: INTRODUCING DIVVYHQ - PROPOSAL DATE: JULY 2, 2018 CC: COMPANY NAME WRITE HISTORY OF THE COMPANY HERE OUR STRATEGY Company has always been a unique financial services firm, a premier alternative to Wall Street. Our company follows a differentiation strategy from Porter’s generic competitive strategy. We seek to be unique in this industry by offering exceptional customer service focusing on customer loyalty; understanding what the client needs towards financial well-being. As history shows… On October 19, 1987, the day known as “Black Monday,” the stock market went through a significant plunge that provoked many firms to shut down their trading desks and turn off their the phone lines to minimize losses. Company did not follow this pattern. The desks stayed open to help meet every client’s needs through such a financial crisis. Customer service and first-hand action are two of the characteristics that set us apart. The marketing team provides to Company sales associates and portfolio manager updated materials that allow them to deliver up-to-date 1 INTERNAL USE ONLY | NOT FOR PUBLIC DISTRIBUTION
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information to our clients. Keeping a differentiation strategy to better serve our client’s needs is what set us ahead our competitor from the pack on Wall Street. DIVVYHQ DivvyHQ is a cloud-based content management and production workflow software built to help content producers stay organized and successfully keep track of marketing initiatives 4 . This online tool provides calendars, content and campaign management, and collaborations to help teams oversee content ideas, assign tasks, schedule projects, produce a variety of content and stay on top of deadlines. DivvyHQ allows different teams to monitor the progress of countless company projects without feeling cluttered and s implifies communication by reducing endless chain emails. DivvyHQ's unique functionality allows all the users to customize their own dashboard and include only the features they need. Users can also 2 INTERNAL USE ONLY | NOT FOR PUBLIC DISTRIBUTION
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decide what other users can see from their account content and publish it directly to a website or any social media platform. DivvyHQ provides efficient workflows. Everything that it has to offer is customizable; therefore the users will be able to tailor the features to fit the needs and processes of each individual team. Additionally, approval workflows are included to simplify the review and verification of content.
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  • Spring '17
  • Rashmi Jain
  • Management, The A-Team, Public Distribution, DivvyHQ

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