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* Assuming operations run 6 days/weekINFO563-62 June 7, 2018 Current State: 1-888-JUNK-VAN is a virtually managed waste collection company utilizing a costleadership strategy to make an impact as a new player to the market while redefining the reputation of the waste collection industry. With competitive pricing established, 1-888-JUNK-VAN differentiated itself from its many competitors, altering customer perception regarding quality standards, professionalism and services offered with a “yes, we do that” motto. By executing this strategy, in conjunction with aggressive marketing campaigns, 1-888-JUNK-VAN immediately reduced their competition down to just one main competitor, the international waste collection franchise, 1-800-Got-Junk. Marcus Kingo’s company gained rapid growth, doubling the sales in one year. 1-888-JUNK-VAN’s success left the company owner, Marcus Kingo, hungry forexpansion with hopes of potentially franchising its business model. As success accelerated demand, a weak IT infrastructure and inefficient processes began to crack, resulting in frequent errors, disappointed customers, wasted resources, lost business, breaks the value chain, and, ultimately, undermining 1-888-JUNK-VAN’s differentiating services, marketing investments, and Kingo’s ability to sustain or expand his business.