1- Over __________ of U.S. business school graduates take jobs in firms that engage in business marketing.10%25%35%*50%75%Because over half of all U.S. business school graduates take jobs in firms that engage in business marketing, it is important to understand the characteristics of organizational buyers and their buying behavior.2- Organizational buyers include all buyers in a nation EXCEPT:government agencies.*ultimate consumers.retailers.wholesalers.manufacturers.Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale are called organizational buyers. Organizational buyers include all buyers in a nation except ultimate consumers.
3-Farming and real estate businesses are examples ofconsumer markets.global markets.reseller markets.*industrial markets.government markets.Industrial (business) markets include mining companies, construction, farms, legal services, and real estate businesses, among others.4- Best Buy, a consumer electronics chain, is an example of which type of organizational buyer?government agency*resellerultimate consumer servicemanufacturersWholesalers and retailers that buy physical products and resell them againwithout any reprocessing are resellers. Best Buy is an example of a retailer.
5- An advantage of the North American Industry Classification System (NAICS) is thatit lists the top ten firms in any particular industry.its valuable information is available only to business people in the UnitedStates.it covers all organizations with sales in excess of $1 million.it makes it possible to determine how other firms are segmenting their customer markets.*it can be used to monitor growth in various sectors and identify marketing opportunities.The NAICS permits a firm to find the NAICS codes of its present customers and then obtain NAICS-coded lists for similar firms. Also, it ispossible to monitor NAICS categories to determine the growth in various sectors and industries to identify promising marketing opportunities.
6- The Perth Mint in Australia provides silver blanks to the U.S. Mint, which then creates products for consumers like the collectable American Eagle Silver Bullion Coins. The demand for Perth’s silver blanks is called __________ demand.seasonal*derivedindustrialselectiveprimaryDerived demand means that the demand for industrial products and services is driven by, or derived from, demand for consumer products andservices. The demand for silver blanks depends on consumer demand forcoins produced at the U.S. Mint.