Burgerville - Fast Food.pdf - Global Case Writing Competition 2011 Corporate Sustainability Track 2nd Place Burgerville Sustainability and Sourcing in a

Burgerville - Fast Food.pdf - Global Case Writing...

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2 nd Place Burgerville: Sustainability and Sourcing in a QSR Supply Chain Free Online Copy Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard and Joshua Pfleeger (Portland State University, USA) This is a free online copy. This work is licensed under the Creative Commons Attribution- NoDerivs 3.0 Unported License. To view a copy of this license, visit This case is accompanied by a teaching note, available to faculty only. Please send your request to [email protected] . The authors are thankful for any feedback and suggestions to further develop this case. Please contact the authors directly at [email protected] Copyright © 2010 by the Author(s). This case was prepared by Darrell Brown, Phil Berko, Patrick Dedrick, Brie Hilliard and Joshua Pfleeger as a basis for class discussion rather than to illustrate the effective or ineffective handling of an administrative situation. Global Case Writing Competition 2011 Corporate Sustainability Track oikos free case collection
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oikos free case collection Brown/Berko/Dedrick/Hilliard/Pfleeger Burgerville 1 Burgerville: Sustainability and Sourcing in a QSR Supply Chain “Doing business locally out of the relationships that people had was really important to this company and the people who were running it. These family kinds of values and the relationships and the way that people interacted with each other was very important and it was important to keep the money in the communities where we were doing business and the better job we do of doing that the more money people have to spend in your business. So it’s a circle that works very well. It’s pretty basic economics, actually, and today we call it sustainability. Years ago they called it ‘that’s the way you do business’.” (Jack Graves, Chief Cultural Officer, Burgerville) Jack Graves is considering buying chicken. More precisely, Jack is considering where to buy chicken. He needs to make a recommendation to the purchasing team soon, and the decision is complicated. Jack is a long-time employee of the Burgerville restaurant chain, a quick- serve restaurant chain in the Northwest USA. Burgerville prides itself in being true to its long-held values while maintaining profitability and growth. Graves’ primary job at Burgerville is to assure that the company’s values are embedded in all its actions, including its relationships to its supply chain. His current concern is the dilemma of which values to promote. Burgerville sells chicken, lots of chicken. So the purchase of chicken has significant impacts on the social and environmental impacts of Burgerville’s supply chain. Should Burgerville buy local, with the inherent social and environmental benefits, while paying attention to concerns about labor issues, animal treatment, and non-organic stewardship? Or should it find a supplier with some assurance that these potential problems are eliminated, regardless of location? Jack knows that Burgerville needs to address this issue soon, as the
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