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Unformatted text preview: ADV 319 review BRING A PENCIL 26/09/2007 10:02:00 With the stroop effect, we learned that we automatically process the meaning of words: True most marketing programs are in ___ schools, while most adv programs in in ____ schools business; communication in the advertising agency, this person is responsible for deciding where all of the media will be placed media planner which of the following is not an example of segmenting consumers? Indexed which of the following does not reflect social class? Ethnic background people often buy products for what they do, not for what they mean. False ___ marketing uses the marketing techniques normally used to sell products to encourage positive behaviors such as increasing literacy and to discourage negative behaviors such as drunk driving social marketing...
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- Fall '07