ADV 319 review for test 1

ADV 319 review for test 1 - ADV 319 review – BRING A...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ADV 319 review – BRING A PENCIL 26/09/2007 10:02:00 ← With the stroop effect, we learned that we automatically process the meaning of words: • True ← ← most marketing programs are in ___ schools, while most adv programs in in ____ schools • business; communication ← ← in the advertising agency, this person is responsible for deciding where all of the media will be placed • media planner ← ← which of the following is not an example of segmenting consumers? • Indexed ← ← which of the following does not reflect social class? • Ethnic background ← ← people often buy products for what they do, not for what they mean. • False ← ← ___ marketing uses the marketing techniques normally used to sell products to encourage positive behaviors such as increasing literacy and to discourage negative behaviors such as drunk driving • social marketing...
View Full Document

Page1 / 6

ADV 319 review for test 1 - ADV 319 review – BRING A...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online