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Unformatted text preview: ADV 319 review – BRING A PENCIL 26/09/2007 10:02:00 ← With the stroop effect, we learned that we automatically process the meaning of words: • True ← ← most marketing programs are in ___ schools, while most adv programs in in ____ schools • business; communication ← ← in the advertising agency, this person is responsible for deciding where all of the media will be placed • media planner ← ← which of the following is not an example of segmenting consumers? • Indexed ← ← which of the following does not reflect social class? • Ethnic background ← ← people often buy products for what they do, not for what they mean. • False ← ← ___ marketing uses the marketing techniques normally used to sell products to encourage positive behaviors such as increasing literacy and to discourage negative behaviors such as drunk driving • social marketing...
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- Fall '07