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Unformatted text preview: RTF 316M Lecture Notes Test 3 13/11/2007 14:57:00 ← Nov 13 ← ← Just business? ← ← Remainder of the course – relationship between racial ideology and industrial practices. ← ← Common statements that deflect criticisms of mass media • “its just business” o its just a way of making money so the industries don’t care about anything but making money • “they’re just giving people what they want” o “sex sells” if sex sells then they can sell sex to anybody – straight o this is the belief that media industry wants us to have. – that your desire somehow creates radio and television – your desire puts something on the screen. • “it’s a reflection of society” / ”art imitates life” o in many ways yes, there is a definite relationship but media doesn’t strictly mirror reality – cant accurately capture reality – always shaped by ones own opinion and ideology and such. ← ← What these statements ignore • Influence and power of mass media o The point of any kind of communication is to influence people. Mass media is extremely pervasive – if its not in the mass media then most people will not know about it. • How ideology shapes industrial practices o • How industrial practices shape content o The things we see on the screens or listen to has gone through a whole industrial process to get the finished product – not simply anything . ← ← Institutional/Industrial constraints • Media products are not just an artists’ vision o There’s more to it than just what the artist was imagining • Limitations help shape the end product o Budget, time, skill, technology, (imagined) audience, etc. • History of practices and representational codes o Differences between Hollywood films and bollywood films – the codes (signifying system) are different. • How the media-maker was trained • **clip from “Boondocks” (2005) from CBS Sunday morning about the show The Boondocks.- - constraints that the creator faces – 1. White people pay for his salary so he still has to negotiate what he says, 2. he constantly sensors himself, 3. Takes a while to make the cartoon so it can’t be socially relevant on a daily basis ← ← race and industrial practices ← ← Racial representations are not just the beliefs of the producers splashed across the screen • Inherited stock characters, story devices, etc....
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This note was uploaded on 03/25/2008 for the course RTF 316 taught by Professor Fuller during the Fall '07 term at University of Texas at Austin.
- Fall '07