ADV 319 9_7_lecture_post

ADV 319 9_7_lecture_post - Chapter 2 Perception...

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Chapter 2 Perception
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“Alternative” Milk Parmalat Shelf-stable milk: Can last for 5-6 months unopened without refrigeration Discussion: Would you drink milk out of a room-temperature, square, quart-size box?
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Senses Dominoes Ad
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Overflowing Sensations Our world is a symphony of colors, sounds, odors, tastes, etc. Marketers contribute to the commotion Coping with stimuli Only pay attention to some stimuli and pay attention to others
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Sensation Immediate response of our sensory receptors… …eyes, ears, nose, mouth, fingers… …to basic stimuli… …such as light, color, sound, odor, and texture
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Sensation & Perception (Cont’d) Perception Process by which sensations are selected, organized, and interpreted Adding meaning to raw sensations Figure 2.1
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Sensory Systems Hedonic Consumption Sensory and emotional aspects Design, packaging, display
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Vision Sony Bravia Ad Focusing on vision and color
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Vision Size - size matters We tend to eat more when: We have a bigger plate If your plate still contains food More assortment of food We focus on height rather than width when pouring liquid into a glass VERTICAL HORIZONTAL ILLUSION
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Vision Color Color provokes emotion - automatic
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This note was uploaded on 03/25/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Fall '07 term at University of Texas at Austin.

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ADV 319 9_7_lecture_post - Chapter 2 Perception...

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