balanced scorecard (Apple Inc. & Hershey Co.).docx - 1st reply Apples Balanced Scorecard evaluation Unique set of factors in Apples perspectives

balanced scorecard (Apple Inc. & Hershey Co.).docx - 1st...

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1 st reply Apple’s Balanced Scorecard evaluation Unique set of factors in Apple’s perspectives Apple Inc. management will identify the current company position and focus a better performance using the four perspectives of a company balanced scorecard i.e. Financial perspectives Customer perspectives Internal business perspectives Learning and growth perspectives The various unique factors in Apple’s perspectives will guide the management of the company to note the company previous trends, the current state and the need to focus an elevated performance in the future period. These unique factors include; - Customer satisfaction - Operational efficiency - Employee excellence - Financial profitability Financial perspective factors include; increase Shareholder value Increase Financial profitability Increase Sales Increase revenue Customer perspective factors include; customer satisfaction market share
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1.1 Apple’s balanced scorecard Customer satisfaction Internal business perspective Factors include; Core competence through hours rate Apple’s Tendering Workplace safety Operational efficiency Innovation and growth perspective Employee attitudes Employee excellence
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From the previous records of the company, Apple did not always focus on meeting the needs for its customers (Lawrie, Gavin J G; Cobbold, I, 2004). The company focused majorly on its products and technology. Currently, Apple Inc. has shifted its focus towards customer satisfaction and it has now become its core value in the company. To make customer satisfaction better the
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