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1streply Apple’s Balanced Scorecard evaluationUnique set of factors in Apple’s perspectives Apple Inc. management will identify the current company position and focus a betterperformance using the four perspectives of a company balanced scorecard i.e.Financial perspectives Customer perspectives Internal business perspectives Learning and growth perspectives The various unique factors in Apple’s perspectives will guide the management of the companyto note the company previous trends, the current state and the need to focus an elevatedperformance in the future period. These unique factors include;-Customer satisfaction -Operational efficiency -Employee excellence -Financial profitability Financial perspective factors include;increaseShareholder valueIncrease Financialprofitability Increase Sales Increase revenue Customer perspective factors include;customersatisfaction market share
From the previous records of the company, Apple did not always focus on meeting the needs forits customers (Lawrie, Gavin J G; Cobbold, I, 2004). The company focused majorly on itsproducts and technology. Currently, Apple Inc. has shifted its focus towards customer satisfactionand it has now become its core value in the company. To make customer satisfaction better the