ADV 319 9_12_lecture - Interpretation Interpretation:...

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Unformatted text preview: Interpretation Interpretation: assigned meaning to stimuli Schema (everything we know about a certain stimulation) leads to stimulus evaluation The properties of a stimulus prime the schema Schema Schemas How do we know how to behave in situations? On a bus? In a restaurant? Stores of general knowledge about a situation. Schema of a Party Cheerful people Music Dancing How are schemas different for party of college kids and party of professor? Restaurant Menu Waiter Check How are schemas different for fast food versus 4-star? Stimulus Organization Stimulus interpretation is associated with other related events, sensations, or images Gestalt: the whole is greater than the sum of it parts Closure - fill in the blanks; lets people be an active part of it Similarity - group similar things together Figure-ground - one part of a stimulus (the figure) will dominate, the rest will be background info Gestalt Principles Closure Similarity Gestalt Principles Principle of Continuity...
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This note was uploaded on 03/25/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Fall '07 term at University of Texas at Austin.

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ADV 319 9_12_lecture - Interpretation Interpretation:...

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