ADV 319 9_14_lecture

ADV 319 9_14_lecture - 3-1Want to learn about...

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Unformatted text preview: 3-1Want to learn about advertising?•Texas Advertising Group (TAG)–Club for advertising undergrads–Social events–Speakers from the industry–Agency visits–New York for Spring Break–http://www.texasadgroup.com/Learning and MemoryChapter 33-3The Learning Process•Products as reminders of life experiences–DQ: Do you have any rituals to remind you of simpler times? Are products involved?•Learning: a relatively permanent change in behavior caused by experience–Incidental learning•Learning by chance - not trying to learn but going thru life and learning by experience–Ongoing process3-4True or False•T or F: Learning the method for obtaining square roots is an example of incidental learning. FALSE•T or F: Recalling what time you finished dinner last night is an example of incidental learning. TRUE•T or F: Recalling what you wore yesterday is an example of incidental learning. TRUE3-5Behavioral Learning Theories•Learning = responses to external events–“Black box”...
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This note was uploaded on 03/25/2008 for the course ADV 319 taught by Professor Kaseyfarriswindels during the Fall '07 term at University of Texas.

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ADV 319 9_14_lecture - 3-1Want to learn about...

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