ADV 319 9_14_lecture - 3-1Want to learn about...

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Unformatted text preview: 3-1Want to learn about advertising?Texas Advertising Group (TAG)Club for advertising undergradsSocial eventsSpeakers from the industryAgency visitsNew York for Spring Breakhttp://www.texasadgroup.com/Learning and MemoryChapter 33-3The Learning ProcessProducts as reminders of life experiencesDQ: Do you have any rituals to remind you of simpler times? Are products involved?Learning: a relatively permanent change in behavior caused by experienceIncidental learningLearning by chance - not trying to learn but going thru life and learning by experienceOngoing process3-4True or FalseT or F: Learning the method for obtaining square roots is an example of incidental learning. FALSET or F: Recalling what time you finished dinner last night is an example of incidental learning. TRUET or F: Recalling what you wore yesterday is an example of incidental learning. TRUE3-5Behavioral Learning TheoriesLearning = responses to external eventsBlack box...
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ADV 319 9_14_lecture - 3-1Want to learn about...

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