Unformatted text preview: an extremely effortless way. There are no other extraneous images for the reader to be distracted with; it is simply a full-length, bright red page with large, stark white writing on it. In addition to color and size, the ad is placed on the right hand side of the magazine, which naturally grabs the reader’s attention regardless of what is printed on it. Even if the reader is completely uninterested in weddings, the ad grabs their attention long enough for the reader to pause and take a moment to read what the ad has to say....
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- Fall '07
- Advertising, Jane Magazine, main advertising ploy, Brides.com ad