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Unformatted text preview: parents today feel that they are not getting enough of. This ad successfully uses positive reinforcement by cueing parents emotions of longing for more quality time with their children by insinuating that the other internet companies are far too slow and take precious time away from their lives that they could be spending with them. Essentially, the ad is saying to parents that by using Comcast they will, in turn, be able to spend more quality time with their children and be able to create cute memories to hold on to when their kids are grown, much like the picture of the little girl....
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- Fall '07