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ADV 319_8_31_lecture - Questions Quizzes none Test Timed 50...

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    Questions Quizzes? - none Test Timed? 50 min. Bring books? no Ads at beginning? entertainment Attention to text? Project journals - 1 page/half if you want,  double spaced - due @ 10. In class -  10.05 and you are late
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    What are we studying? Psychology Advertising Marketing Consumer Behavior - psych of  consumers
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    What is psychology? Science of the mind. How do psychologists study the  mind?  Experiments w/ human  behavior
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    Social Psychology Study of feelings, thoughts and  behaviors of people in social  situations. Milgram experiment -  Bystander non-intervention
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    Milgram Experiment  (1963) Memory and learning Teacher and learner doing word  pairs - get it wrong get shocked in  increasing intervals. 15-450 volts. Learner yells in pain. 62.5% of the people shocking the  other went all the way to 450  volts regardless of the yelps of  pain.
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    Milgram Experiment Why did they do it? Authority figure taking part of the  responsibility, telling you to do it.
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