Paying_the_Tab_The_Costs_and_Benefits_of_Alcohol_C..._----_(Pg_92--92).pdf

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economist Chistopher Ruhm (1996). He motivates his work with the mystery of why alcohol involvement in highway fatalities did not decline during the 1980s, despite diverse efforts to deter drinking and driving during that decade. The late 1970s and early 1980s was an extraordinary time in the history of highway safety. In particular, the grassroots effort to combat drunk driving was energized with the formation of new, politically potent victims’ groups, most notably Mothers Against Drunk Driving (MADD). MADD was founded by Candy Lightner in 1981 after losing her daughter to a drunk driver with a long history of DUI charges (Jacobs 1989, xv). By 1986 there were 395 chapters nationwide, providing a strong voice for taking DUI seriously in the courts and supporting new legislation (Evans, Neville, and Graham 1991). President Reagan appointed Lightner to a Presidential Commission on Drunk Driving in 1982, which supported a variety of new measures including the national MLDA of twenty-one. Numerous states adopted roadside

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