study_guide_test_2 - Levels of the advertising pyramid...

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-sInfluences on the consumer decision-making process – There are many. Perception Stimuli Habit Learning and type of learning Physiological and psychological screens Elaboration Likelihood Model and routes to learning Brand Loyalty Evoked set Needs and Wants Maslow’s Hierarchy Primary data Secondary data Reliability and validity Steps in the research process Objectives Sampling Positioning Marketing mix consists of? Marketing and Advertising Plan parts: Sit. Analysis, Objective, Strategy, Tactics Levels of Relationships: Transactional through Partnership Stakeholder messages: Planned, Unplanned, Service, Product
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Unformatted text preview: Levels of the advertising pyramid Advertising budget methods SWOT Creative roles Creative pyramid levels Relevance and resonance Creative brief Styles of thinking Creative techniques: Adapt, Imagine, And Reverse Art direction Layouts Design principles: balance, direction, and proportion Poster style layout What should headlines do? Types of headlines Subheads Body copy Close Storyboard Translating ads to other languages TV formats Slogans Radio script Target sketch...
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study_guide_test_2 - Levels of the advertising pyramid...

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