Markstrat Introduction Practice Quiz 2 with answers.pdf -...

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Introduction 2 Quiz 1. Customers make purchase decisions based on:a. R&D Investments b. Their perception c. Your perception d. Team names
2. The perceptual map study is based on the MDS study:
3. There is only one way to re-position a brand: through advertising.
4. The Convenience of a brand is based mostly on:
5. The similarity of R&D projects will have an impact on costs:a. True b. False c. Unknown
6. The higher the resolution, the lower the base cost:
7. An online query will be more accurate than a feasibility study for an R&D project:

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