BSBMKG417 ass2 - Evaluation report Organization Starbucks Starbucks is one of the biggest social media brands ever They have millions of followers

BSBMKG417 ass2 - Evaluation report Organization...

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Evaluation report Organization: Starbucks Starbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms. Convergent marketing tools used by Starbucks are the social media which includes Facebook, Twitter, and Pinterest. a.evaluate their cost-effectiveness using a suitable method of numerical analysis; for example, cost– benefit analysis, ROI, cost per thousand (CPM), estimated value, contribution margin, and NPV of investment in media. Convergent tools such as social media have the ability for communication between the individual and the organisation. Besides, that the organisation could collect and analyse the response of the individual and, the organisation could then address the individual once more in a way that takes into account his or her unique response by few clicks. These can reduces huge human efforts and paper costs compared to the traditional marketing tools. In addition, the organization can easily track the customers’ buying behaviours through social media. Hence, the organization can target the products to right customers. When everything going smooth and effectively, the organization is selling the right products and sales will be definitely going up.

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