Week 6.docx - Week 6 Discussion 1 :...

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Week 6 Discussion 1 After reading “ The ‘six sins of greenwashing’: A study of environmental claims in North  American markets       (Links to an external site.)Links to an external site. ,” discuss the  tension between business’s interests in maximizing profits and the public’s interest in  receiving complete, truthful, and non-misleading information about products that they  purchase. From a business perspective, what are the dangers of greenwashing? If you  were a marketing executive, would you have a policy against greenwashing? Why or  why not?
Agree or disagree with your classmate’s position concerning having a policy against  greenwashing. Defend your position by using information from the week’s readings or  the readings related to governmental regulation.

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