Week 6 Discussion 1
After reading “
The ‘six sins of greenwashing’: A study of environmental claims in North
(Links to an external site.)Links to an external site.
,” discuss the
tension between business’s interests in maximizing profits and the public’s interest in
receiving complete, truthful, and non-misleading information about products that they
purchase. From a business perspective, what are the dangers of greenwashing? If you
were a marketing executive, would you have a policy against greenwashing? Why or
Agree or disagree with your classmate’s position concerning having a policy against
greenwashing. Defend your position by using information from the week’s readings or
the readings related to governmental regulation.