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RESEARCH METHODSBS4S141Research MethodsTopic’s learning objectives:Writing a project reportPresenting a project report(Adapted from Research Methods for Business Students (Saunders et al. 2011))
RESEARCH METHODSBS4S142Writing and presenting a project reportResearch can involve some sophisticated and complex methods such as ANOVA, so the write-up may appear to be the simplest and easiest part. Whether this is true or not, it is very important and requires specialized knowledge and skill and extensive effort and patience. The value of excellent research can be lost in a badly written report and the value of mediocre research can be elevated in a better one. A well written report can be considered to achieve two things: Firstly, it has to cover the ideal issues and fulfil the necessary functions and secondly, it has to be clear and eloquent. Figure 7.1 Using a matrix in the planning of the content for the results and conclusions chapters An overview of the functions of a well written report will be given here. While there are many valid permutations, most of them share a common core of certain issues. Firstly, a report should be based on facts, unlike an essay which can be based on ideas. Secondly, it should be written with a strict structurewith a specific audience in mind. You can add sections with their own heading to strengthen this structure. You can use tables and diagrams to summarize if this possible. Thirdly, you should show an understanding of the broader contextwithin which you are operating and links to this context should be made where necessary. Lastly, the