Research Methods for Business Students - Summary.pdf - Basic and applied research Purpose of basic research Expand knowledge of processes of business

Research Methods for Business Students - Summary.pdf -...

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Basic and applied research Purpose of basic research Expand knowledge of processes of business and management Results in universal principles relating to the process and its relationship to outcomes Findings of significance and value to society in general Purpose of applied research Improve understanding of particular business or management problem Results in solution to problem New knowledge limited to problem Findings of practical relevance and value to managers in organisations
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The research process (A) 1. Wish to do research 2. Formulate and clarify your research 3. Critically review the literature 4. Choose your research approach and strategy 5. Negotiate access and address ethical issues
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