Toyota Prius - Toyota Prius The Microenvironemnt Customers...

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Toyota Prius
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The Microenvironemnt Customers  (customer needs, segments,  consumer behavior) Company  (brand name, image, production  capability, financial strengths, organization,  etc.) Competition  (interaction between firms,  industry structure) Context  (the Macroenvironment:  environment, culture, politics, regulations,  social norms) Collaborators (downstream wholesalers or  retailers, upstream suppliers, coopetitors)
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The Macroenvironment Demographic   Environment:  Demography is the study of  human populations in terms of size, density, location, age, gender,  race, occupation, and other statistics Economic Environment:  The economic environment  consists of factors that affect consumer purchasing power and  spending patterns. Natural Environment:  The natural environment involves  the natural resources that are needed as inputs by marketers or that  are affected by marketing activities. 
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This note was uploaded on 03/25/2008 for the course MRKTNG 501 taught by Professor Kocas during the Spring '08 term at Sabancı University.

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Toyota Prius - Toyota Prius The Microenvironemnt Customers...

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