Module 4 HEB Essay .docx - 1 Mr Rich White is the Unit...

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Foundations of Business
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Chapter 13 / Exercise 2
Foundations of Business
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1. Mr. Rich White is the Unit Director of the HEB store on Villa Maria, Bryan, TX. He talks about marketing own-brand (store-brand) products and leveraging profits through selling own-brand despite competition from national brands. Watch the entire talk and answer following questions. Do not write one-page essay in answering these questions. Answer each question separately. Make sure your answers are as thorough as possible. (There are 7 questions. Total of 75 points; see below the breakdown of points for each question). 1. Do you buy store-brand products? Why or why not. Explain your answer. (10 points) 2. What are three requirements customers look for in their process of buying a product? Explain why each matters. (15 points) 3. Why cost of producing and selling store-brand products are lower than that of companion national brands? Explain. (10 points) 4. According to Mr. White, what are the benefits of producing and selling store-brand products (10 points) 5. Gross Points are used for category management. Explain how the Gross Points of Bread
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Foundations of Business
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Chapter 13 / Exercise 2
Foundations of Business
Hughes/Pride
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