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BSBCUS501 - MANAGE QUALITY CUSTOMER SERVICE Part 1: PLAN TO MEET INTERNAL AND EXTERNAL CUSTOMER REQUIREMENTS Investigate, identify, assess, and include the needs of customers in planning processes Successful organisations are customer driven. They spend time and effort finding out who their  customers are and what the needs, wants and expectations of their customers are. Once customer  needs and expectations are identified, products/ services can be designed and marketed— presented to the customers—to meet those needs. The market now determines what the  manufacturer produces or the retailer sells and information collected from customers provides the  basis for the focus for all organisational activities.
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  • '17
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  • The Market, product/ service

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