Global Digital Landscape 2015 - Insight Slides FINAL (2).pdf

Global Digital Landscape 2015 - Insight Slides FINAL...

This preview shows page 1 - 12 out of 35 pages.

Nielsen Global Digital Landscape Report, 2015 [email protected] THE BATTLE FOR EYE SPACE IN A SCREENS EVERYWHERE WORLD Copyright © 2015 The Nielsen Company. Confidential and proprietary.
Image of page 1
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 45% 55% 65% 70% WORLDWIDE, WHAT PERCENTAGE BELIEVE WATCHING VIDEO PROGRAMMING IS AN IMPORTANT PART OF LIFE?
Image of page 2
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 3 55% THE WAY AUDIENCES WATCH VIDEO, HOWEVER, IS SHIFTING . WORLDWIDE, WHAT PERCENTAGE BELIEVE WATCHING VIDEO PROGRAMMING IS AN IMPORTANT PART OF LIFE?
Image of page 3
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 AT HOME, TV REMAINS THE PRIMARY DEVICE OF CHOICE FOR VIDEO CONSUMPTION.
Image of page 4
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 5 BUT WHAT DEVICE TAKES A CLOSE SECOND? COMPUTER TABLET
Image of page 5
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 6 BUT WHAT DEVICE TAKES A CLOSE SECOND? COMPUTER GLOBALLY, 56% SAY THEY WATCH VIDEO PROGRAMMING ON COMPUTERS AT HOME (ONLY 7 PERCENTAGE POINTS BEHIND TV (63%).
Image of page 6
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 7 OTHER DEVICES FOR IN-HOME VIDEO CONSUMPTION ARE DEVELOPING 34% SAY THEY USE A MOBILE PHONE AND 22% CITE A TABLET .
Image of page 7
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 8 BIGGER IS BETTER WHEN IT COMES TO SCREEN SIZE FOR 63% OF GLOBAL CONSUMERS WHEN WATCHING VIDEO CONTENT
Image of page 8
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 9 BUT MOBILE PHONES ARE THE MOST COMMONLY CITED GO-TO DEVICE FOR ON-THE-GO VIDEO VIEWING (59%).
Image of page 9
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 10 VIEWERS HAVE GREATER POWER OVER HOW, WHEN AND WHERE THEY WATCH Source: Nielsen Global Digital Landscape Survey GLOBAL AVERAGE PERCENTAGE WHO STRONGLY OR SOMEWHAT AGREE
Image of page 10
Copyright ©2012 The Nielsen Company. Confidential and proprietary.
Image of page 11

Want to read all 35 pages?

Image of page 12

Want to read all 35 pages?

You've reached the end of your free preview.

Want to read all 35 pages?

  • Summer '18
  • Electronics, Nielsen Company, The Nielsen Company

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern