MARKETING MANAGEMENT: PRINGLES TO-GO 2Marketing Management: Pringles To-GoExecutive SummaryThis paper is a report about Pringles-To-Go, one of the Pringles products owned by the Kellogg’s company. The report focuses on the marketing strategies of Pringles-To-Go by exploring the current marketing conditions, as well as the appropriate measures put in place by the company in order to increase its market shares. The marketing strategies discussed in this report include the product strategy, distribution place strategy, promotion strategy and the pricingstrategy and financials. This report also discusses a SWOT analysis of Pringles in order to identify the strengths, weaknesses, opportunities and threats of Pringles-To-Go. This helps in conducting a critical evaluation to determine the effective strategies to be established in engagingconsumers and creating brand awareness.