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Running Head: MARKETING CASE STUDY1Marketing Case StudyStudent’s NameInstitutional AffiliationDate
MARKETING CASE STUDY 2Marketing Case StudyAirbnb, Etsy, and Uber are well-established companies that are currently thriving well intheir market environments. Notably, few firms in the past few years have been able to quicklygrow and develop their sales numbers than Etsy, Airbnb, and Uber. The three companies haveemployed various marketing strategies that have enabled them to maintain, retain and increasetheir customer base. The services and products and offered by these businesses have attainedunique and strong brand name among its clients. They encourage customer loyalty. This paperwill endeavor to pinpoint the key issues, analyze and evaluate, and offer recommendationshighlighted in the case Airbnb, Etsy, Uber: Growing from One Thousand To One MillionCustomers.Key Issues Identified Airbnb, Etsy, and Uber are companies that are currently dominating the hospitality orvacation, handmade gifts, and cab market environment respectively. As explained by the Teixeiraand Brown (2016) of the case the three companies have able to attain the one million customerstarget through a short span of time. The companies were able to meet the short-term demands ofproperty rentals, car rides, and handcrafted goods. The main or key issue that the case tries toidentify is how these marketplaces or platform rode the next level of growth and development tomove from one thousand to one million client base. Secondly, the case also tries to address how