Marketing Case Study.edited.docx - Running Head MARKETING CASE STUDY 1 Marketing Case Study Students Name Institutional Affiliation Date MARKETING CASE

Marketing Case Study.edited.docx - Running Head MARKETING...

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Running Head: MARKETING CASE STUDY 1 Marketing Case Study Student’s Name Institutional Affiliation Date
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MARKETING CASE STUDY 2 Marketing Case Study Airbnb, Etsy, and Uber are well-established companies that are currently thriving well in their market environments. Notably, few firms in the past few years have been able to quickly grow and develop their sales numbers than Etsy, Airbnb, and Uber. The three companies have employed various marketing strategies that have enabled them to maintain, retain and increase their customer base. The services and products and offered by these businesses have attained unique and strong brand name among its clients. They encourage customer loyalty. This paper will endeavor to pinpoint the key issues, analyze and evaluate, and offer recommendations highlighted in the case Airbnb, Etsy, Uber: Growing from One Thousand To One Million Customers. Key Issues Identified Airbnb, Etsy, and Uber are companies that are currently dominating the hospitality or vacation, handmade gifts, and cab market environment respectively. As explained by the Teixeira and Brown (2016) of the case the three companies have able to attain the one million customers target through a short span of time. The companies were able to meet the short-term demands of property rentals, car rides, and handcrafted goods. The main or key issue that the case tries to identify is how these marketplaces or platform rode the next level of growth and development to move from one thousand to one million client base. Secondly, the case also tries to address how
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