Running Head: MARKETING CASE STUDY
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Marketing Case Study
Student’s Name
Institutional Affiliation
Date
MARKETING CASE STUDY
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Marketing Case Study
Airbnb, Etsy, and Uber are well-established companies that are currently thriving well in
their market environments. Notably, few firms in the past few years have been able to quickly
grow and develop their sales numbers than Etsy, Airbnb, and Uber.
The three companies have
employed various marketing strategies that have enabled them to maintain, retain and increase
their customer base. The services and products and offered by these businesses have attained
unique and strong brand name among its clients. They encourage customer loyalty. This paper
will endeavor to pinpoint the key issues, analyze and evaluate, and offer recommendations
highlighted in the case
Airbnb, Etsy, Uber: Growing from One Thousand To One Million
Customers.
Key Issues Identified
Airbnb, Etsy, and Uber are companies that are currently dominating the hospitality or
vacation, handmade gifts, and cab market environment respectively. As explained by the Teixeira
and Brown (2016) of the case the three companies have able to attain the one million customers
target through a short span of time. The companies were able to meet the short-term demands of
property rentals, car rides, and handcrafted goods. The main or key issue that the case tries to
identify is how these marketplaces or platform rode the next level of growth and development to
move from one thousand to one million client base. Secondly, the case also tries to address how
