MGT 368 final business plan.docx - MGT 368 Section 14 Date of Submission 21 April 2018 Business Plan Closet Park 21st April 2018 Shabnin Rahman

MGT 368 final business plan.docx - MGT 368 Section 14 Date...

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MGT 368 Section 14 Date of Submission: 21 April, 2018 Business Plan Closet Park
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21 st April, 2018 Shabnin Rahman Shorna (SRS3) Lecturer, Department of Management, North South University, Bashundhara, Dhaka. Subject: Submission of Business Plan on “Closet Park” Dear Ma’am, We have completed our group report on the business plan of our start-up Closet Park as per your instructions. We have tried our best to work on it sincerely and carefully. We have had a remarkable experience by working on this project, which will prove useful in our future. We managed to complete this task for the course MGT368.14 for the semester Spring 2018. We would like to thank you for giving us this opportunity to experience and work on an interesting project as such. Therefore, we have gathered valuable knowledge and experience by working as a group under your supervision and successfully completed the course for this semester. We hope this report serves its purpose and is in accordance to your guidelines. Sincerely, “Group – 5” Tasnin Nawer Angel – 121 0347 042 Md. Talha Mohaimen Adittya – 142 1438 030 Musharrat Rahman Badhan – 141 1746 030 Md. Nur-Ul Alam – 121 1005 030
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Syed Asif Adnan – 132 0057 030 EXECUTIVE SUMMARY Closet Park is an online tailoring platform where consumers (female) can order their desired clothing and get delivered right to their door step. The main service of the company is providing “Tailoring all sort of female clothing”. As there are lots of categories of women clothing’s, we have segmented the whole women fashion wears into three main categories which will have several categories, whose are: Ethnic Wear, Western and Custom made. Furthermore, by providing this service there are five entrepreneurs established a start-up with proper business structure. The service of Closet Park has greater demand among the woman population in Bangladesh. Hence, this is creates a platform with more convenience and greater efficiency for the context of country’s women population. Moreover, to serve this market Closet Park has robustly initiated their business with proper organizational structure and efficient manufacturing process. An intention to create a sustainable relationship Closet Park has also emphasized on its marketing plan and designing effective communication to acquire their market share. The mission statement of the company is “ to provide the trendy designs that are either unavailable in Bangladesh Market or very much expensive for majority of the consumer at a very affordable cost”. And the vision of the company is “ to place them as a sustainable leading position in the apparel industry by providing most reliable and efficient service” . The core intention of “Closet Park” is to bring a revolutionary service in the market which has and reliability and create a value for their customers. In addition to by achieving their goals and objective they also encourage the young generation to step forward to initiate their ideas and establish a business platform which can add value to the society.
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