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Unformatted text preview: football games. Football is a more popular sport than basketball is, in most colleges, so more people will pay to watch a college football game than a regular season basketball game. As to increase the demand for basketball tickets and to encourage more people to buy them, university officials lower prices of their season tickets. If the price of a basketball games ticket was as high as the price of a football games ticket, many people would not purchase tickets to watch the basketball game as the demand to watch college football and the satisfaction of cheering on your college team from your home stadium is much higher than the demand and satisfaction gained from basketball games in most universities. The opportunity cost of watching a basketball game would be considered much higher than the opportunity cost of watching the football game....
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- Spring '08