MKF 2121 - TUTORIAL TWO.docx - MKF 2121 TUTORIAL TWO MDP The problem that the mgmt is facing MRP The problem that the research marketers face and in

MKF 2121 - TUTORIAL TWO.docx - MKF 2121 TUTORIAL TWO MDP...

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MKF 2121 - TUTORIAL TWO MDP: The problem that the mgmt is facing MRP: The problem that the research marketers face and in order to get the answer to MDP, they need to find out more (do research) MDP MRP VARIABLES CONSTRUCTS Constructs Variables Customer satisfaction with the quality of Coles’ grocery offerings Freshness Taste Variety Customer satisfaction with the store Cleanliness Layout Size Customer satisfaction with the service Friendliness Knowledge Efficiency Availability Demographic Age Gender Household size Postcode Consumption profile Family size Purchase frequency (gatekeeper, decider, user, buyer) Loyal vs casual shoppers Average consumption Activity 1: Based on the components from prev slide, come up with 6 research questions (3 relational and 3 comparative). Identify the variables used.
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