Week 2 Forum.docx - Learning Objectives Describe the...

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Marketing 2018
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Chapter 19 / Exercise 1
Marketing 2018
Ferrell/Pride
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Learning Objectives: Describe the environment in which business operates. Explain the internal structures of organizations. Prompt: 1. Why is a business model important? 2.How are business models influenced by internal and external factors? Conduct a little research on models and discuss the difference between the product model and the marketing model. Is one model better than the other? Explain"Assimilate or die", those were the words of the Borg in the Star Trek series. This proposition is what a business is faced with all the time. In the ever changing business landscape a successful business will be able to morph its business model to accommodate the customer. By doing so it assures its survival by delivering value to its customer and itself. Ultimately a business is organized internally to provide a service to its customers and more importantly make a profit. When those two ideals coexist harmoniously, the business is more likely to be successful and withstand the test of time. Having a fluid business model has never been more important than now. Internal factors such as leadership, communication and organizational structure all play into the overall success of your business. These internal factors play into how
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Marketing 2018
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Chapter 19 / Exercise 1
Marketing 2018
Ferrell/Pride
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