Differentiation StrategyThrough the separation technique, the organization endeavors to position its item in the way that it emerges to be not quite the same as the results of a similar class. Coca-Cola is the most established carbonated soda pops organization, and from that point forward, it has been utilizing separation methodology to influence its items to emerge of the group. The organization spends around 20% of its financial plan on promotion with the goal that it could keep up a separation technique. Another separation factor that the organization utilizes is its logo as it separates its reality from its rivals. The logo was established in 1923 and from that point forward, it has not been changed. This has helped in setting up a one of a kind picture of the brand in the brain of the clients.