Strategic Recommendations for Cardboard TechnologiesAnurag Bose Anna Kalendareva Tom Teblick Eline Van Breukelen Shana Wolfs
3ConsultancyClient DescriptionCardboard Technologies was founded in 2012 by Izhar Gafni, an Israeli inventor and engineer who developed, patented and structured the idea of cardboard bicycles from 2009 onwards. In 2011 Mr. Gafni and his associate Nimrod Elmish started to search for equity investors. They launched a crowd funding campaign on Indiegogo to raise money to start the company .The first waterproof and fireproof prototype was presented in 2012.The aim of Cardboard Technologies and Mr Gafni is to make cardboard bikes available and affordable for everyone while keeping ecological sustainability central in the entire process of production, transport and sales [2,3]. Cardboard bikes specification:•Frames are made of 100% recycled and recyclable cardboard. •Finished with water- and fireproof paint. •Weight is around 9 kg (adults version) or 3.5kg (children’s version). •A car timing belt is used instead of a chain. •Tires are made of reconstituted old car’s rubber and have a life expectancy of 10 years. Since there is no air inside the tires, the tires can’t be punctured. •Comply with CEN standards for EU member states: EN 14764 . •Require no maintenance or adjustments.•Estimated production cost: €7.Cardboard Technologies is in need of appropriate markets to sell and produce the cardboard bicycles and considers Europe as one of the desired locations to start.The objective of this Research Business Report is for 3Consultancyto provide our client with an analysis of the potential of the European bicycle market and strategic recommendations on entering it.3
3ConsultancyExecutive Summary4Cardboard bicycles are a revolutionary type of transportation completely produced from recycled materials and designed to deliver a cycling experience similar to the one of the traditional bike for a fraction of the price. The cardboard bikes were developed and presented in Israel, however the patent was issued in the United States. The cardboard bikes weigh less than their metal counterparts, but can perfectly compete in functionality. A cycling culture is more present in Europe and bikes are significantly more popular than in other parts of the world. This Business Research Report is prepared by 3Concultancy and provides an assessment of potential opportunities, markets, and strategies for the distribution of cardboard bicycles in Europe. Firstly, this Business Research Report provides a detailed analysis of the product’s strengths, weaknesses, opportunities, and threats. •The greatest strength of cardboard bikes is the ability to combine many important characteristics into one product. Cardboard bikes are the lightest, the cheapest and most innovative bikes on the market. There are bikes that are better in each category separately, but are not able to combine all four advantages.