mere exposure.docx - Michelle Maryakhin MKT 5450 Mere Exposure Effect Mere exposure is the theory that the more one gets familiar with something the

mere exposure.docx - Michelle Maryakhin MKT 5450 Mere...

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Michelle Maryakhin MKT 5450 January 30, 2018 Mere Exposure Effect Mere exposure is the theory that the more one gets familiar with something, the more they tend to like it. For example the more you hear a song on the radio, you seem to like it more the second time than the first. I have experienced the phenomenon first hand a number of times when shopping. A specific time that I experienced this was when I went shoe shopping for boots for the winter. I went alone and stopped at a few shoe stores. I saw one pair of shoes that
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  • Fall '14
  • Stoltman
  • Interpersonal attraction, Exposure effect, Mere Exposure, Michelle Maryakhin

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