Consumer Behavior Final Exam.docx - Consumer Behavior Final Exam Ch9 of exam Ch 13 smallest amount of questions Other chapters are even Meaning

Consumer Behavior Final Exam.docx - Consumer Behavior Final...

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Consumer Behavior Final Exam Ch9 and 10 48% of exam Ch 13 smallest amount of questions Other chapters are even Meaning transference- diamond rings associated with engagement Positive disconfirmation- when something came out better than you expected Bounded rationality- wanting to get as much meaningful information to make a decision, but you are “bounded” by time constraints. Making a rational decision but it is not unlimited Expectations- consumer satisfaction.1)Normative: past experience 2) equitable: effort/work 3)Ideal: perfect 4)predictive: what will occur in the futureCompetitive intensity-Marketers look for what kind of market?- free markets
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  • Fall '14
  • Stoltman
  • Consumer, micro culture, translational equivalence, generation micro culture

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