ONLINE JOB AD - ASSIGNMENT 2.docx - BMGT 256 909 Assignment...

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BMGT – 256 - 909 Assignment: 2 Online Job Ad
Reason for posting an AD on LinkedIn , Its costing, Length of time Ad should be posted. LinkedIn is a popular site with Management Association members searching and sourcing candidates. Attract top passive candidates via Jobs You May Be Interested In. Know who’s qualified, even if they haven’t applied, with Suggested Professionals. Optimize the Job Posts with detailed analytics. Build employer brand with Career Page integration. Give applicants a great mobile experience with distribution through the LinkedIn Job Search app. Organizations interested in posting an ad to LinkedIn set a daily rate that translates to the number of clicks, or views, allowed per day. Prior to posting the job, determine how much to spend on that job per month. Then just divide that budgeted amount by 30 days and set that as the total daily budget. Length of the time, Ad will be posted : It will be available for 30 days. Cost : LinkedIn has made two promises to employers. First, it will not charge over two times your set daily budget in one day and will not charge more than your set budget in a 30-day period. (For example, if the price is $10.00/day, you will not be charged more than $20.00 in one day and not over $300.00 in a 30-day period. The pricing per click will vary day- to-day based on the job title and location, as well as whether other organizations are posting similar positions on any given day. The current site average is roughly $1.20 $1.50 per click but again will vary based on the factors above.)

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