Christopher Stephens UH# 0485604 HDCS 3369 Case 3 The Kollection: From Music Hobby to Startup and Beyond 1. During a vacation, Lovin accidently stumbled upon a music blog targeting the college graduates while he was looking for music and mashups. Upon analysis he found that the website was poorly designed and organized. Besides, the downloading speed was also very slow. Since Lovin had a three years' experience of web designing and development as well as he was good with content writing, he decided to create his own website. Thus, Lovin recognized the opportunity for the new venture. Out of the three types of start-ups, Kollection fits into the "new benefit" start-up category as the concept of the start-up was not new, but Lovin was determined to offer a better version of previous offerings. Lovin got this opportunity by accidently stumbling upon the blog and with the help of his knowledge and experience of the industry. In addition to it, the music industry was being revolutionized that time and hence attracting lot of audience. All these factors served as the
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- Fall '13
- The Opportunity, Uniqueness quantification, Lovin