BSBMGT616 Develop and Implement Strategic Plan 2.docx -...

  • Magill College
  • BSBMGT 616
  • DeanRook1991
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BSBMGT616 Develop and Implement Strategic PlansAssessment Task 02- Case Studyorganization:1. PEST analysis (including a review of legislation impacting on MacVille).PEST analysisgives a brief glimpse of PEST Analysis which gives a basic understanding regarding the factors that controlthe market and the general environment on the whole.Political: Planned changes in trade where all tariffs on imported goods including espresso coffee machineswill be removed in line with the Government's free trade policy. The strong possibility of a carbon tax being introduced on all energy intensive products used in a commercial enterprise EconomicThe prediction of a strengthening Australian dollar against all our major trading partners over the next few years is also a concern. The prediction of higher than expected growth in the economy as a result of a resources boom The prediction of a steady population growth rate in Australia from 22 million in 2010 to 36 million in 2050 Social The lifestyle trends towards eating out more as the population ages and becomes more affluent The prediction of a steady population growth rate for Australia from 22 million in 2010 to 36 million in 2050. MR.PARINYA SUWANNAKHOT 1057MGT08151
Technology New commercial espresso machines being developed that use 30 % less energy to run with an innovative and more efficient heat exchanger Development of the home consumer market for consumer espresso machines is experiencing high growth. 2. SWOT analysis (including an evaluation of the value-chain).writhe on SWON analysisSWOT Analysis is an acronym for Strengths, Weaknesses, Opportunities and Threats.This is a powerful strategic management and planning tool. It is a superb masterpiece which every organization needs to get through to greater heights of success.The Strengths (S)and Weaknesses (W)are normally considered as internal factors of the organization that you can control while Opportunities (O)and Threats (T)are external factors over which you have absolutely no influence or control.Simple as it seems, the SWOT Analysis is a giant volume. Let us look at a summary of the parameters of SWOT AnalysisStrengthsMacVille operations Operations of MacVille is an area of strong value-add, with the state of the art Management Information System (MIS) forming part of MacVilles's infrastructure Marketing and sales MR.PARINYA SUWANNAKHOT 1057MGT08152

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