MGMT 530_4.3.docx - 1 Case Study Business Analytics...

This preview shows page 1 - 3 out of 5 pages.

1Case Study: Business Analytics Barriers and ConstraintsModule 4.3Jennifer HoopleEmbry-Riddle Aeronautical University
2Big Data, with their potential to ascertain valued insights for enhanced decision-making process, have recently attracted substantial interest from both academics and practitioners. Big Data Analytics is increasingly becoming a trending practice that many organizations are adoptingwith the purpose of constructing valuable information (Sivarajah et al, 2016).The question most business analysts asked in the past was whether technology could helpthem solve the problem. This has evolved to asking what technology can do to enhance the product offerings and market opportunities that exist for the organisation. The conceptual role of the business analyst has evolved over the years. Unfortunately, in my opinion it has not evolved enough in either the minds of most business analysts or in the minds of those who employ them. For far too many the role of Business Analyst is still one that is focused only on project work andfor most of those it is one that begins and ends with requirements. But that concept of the role of the Business Analyst is one that I disagree with. I believe that it inhibits the application of business analysis skills to situations where they could benefit the organization and which reducesthe value the business analyst can provide to an organization.I would argue that rather than being about requirements, needs and solutions, or even change, business analysis is all about decisions. Don’t limit Business analysts to requirements, orprojects, or even just ‘change’. Make the role of Business Analyst all about helping the organization make better decisions. Whether those decisions are related to projects, technology,

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture