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Unformatted text preview: According to Peter Drucker, an organization’s mission statement answers the question, “What business are we in?” Outcomes: • Stakeholder analysis; The one thing an organization should do if it has time to do only one thing when it comes to strategic planning. Three steps in stakeholder analysis: • Identify exactly who the stakeholders are; • Specify the criteria stakeholders use to assess the organization’s performance; • Judge how well the organization performs against stakeholder criteria. • Development of mission statement must address six major questions: • Who are we? • What are the basic social and political needs we exist to meet, or what are the basic social or political problems we exist to address? • What do we do to recognize, anticipate, and respond to these needs or problems? • How should we respond to our key stakeholders? • What are our philosophy, values, and culture? • What makes us distinctive or unique?...
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This note was uploaded on 03/25/2008 for the course PLAN 370 taught by Professor Sweeney during the Spring '08 term at Texas A&M.
- Spring '08