Tech Memo.docx - CAM Assignment Amazon Go Riley Martens 175800170 1.0 Technical Memo From my strategic analysis I conclude that Amazon is currently in a

Tech Memo.docx - CAM Assignment Amazon Go Riley Martens...

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CAM Assignment - Amazon Go Riley Martens - 175800170 1.0 Technical Memo From my strategic analysis I conclude that Amazon is currently in a complacent state but by improving product knowledge and service awareness Amazon's profit margins will increase while offering a more innovative consumer shopping experience. In this memo, I will explain why and how I recommend Amazon takes these actions to proceed to a desired state as shown in Exhibit 8. 1.1 Summary of Analysis Through this analysis, I have explored each alternative with the Diamond E approach found in Exhibits 3-7, and concluded that the current bricks and mortar proposal should be discontinued immediately due to the lack of experience and therefore large amount of risk in this competitive market. Although the Amazon Go bricks and mortar plan will offer a unique consumer
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