new business.docx - BU 601 Competitive Dynamics Paper 175800170 Riley Martens In the mobile phone brand industry there are three main competitors Apple

new business.docx - BU 601 Competitive Dynamics Paper...

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BU 601 - Competitive Dynamics Paper 175800170 - Riley Martens In the mobile phone brand industry there are three main competitors, Apple, Samsung and Motorola. 1 These companies are constantly improving, innovating and competing for the best new product to retain and gain their market share. The consistent issue smart phone users are communicating in today's market is the lack of storage capacities of their mobile devices. The consumers are persistently demanding an increased in the device storage for a few reasons which include; to reduce backup frequencies, to maintain constant processing speed and to extend their products to be useable lifetime. Obviously, for the producers Apple, Samsung and Motorola, increasing the amount of storage each phone has will result in a better product but also a reduction in consumer product replacements and upgrades. In the past memory capacity increases have been sluggish and controlled by the manufacturer to ensure highest margins and competitive devices among competition.
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