CAM-175800170.docx - CAM Blackhawks Riley Martens 175800170 Problem Chicago Blackhawks are an original six hockey franchise who is currently

CAM-175800170.docx - CAM Blackhawks Riley Martens 175800170...

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CAM: Blackhawks Riley Martens 175800170 Problem: Chicago Blackhawks are an original six hockey franchise who is currently experiencing decreased numbers in total game attendance due to the poorly performing team dynamic of players, coaching and management. The question is; can the Blackhawks rebuild their current team to regenerate a competitive hockey club with a sustainable fan population. Recommendation: Although there are many alternatives in which you can solve the problem of having low game attendance rates, I believe the best solution for the franchise, as a whole, is to develop a competitive team. A competitive team will provide an exciting opportunity for the current players and create interests for individuals in the city or fans of the National Hockey League. By rebuilding the team from the ground up, the franchise will be more attractive for trades and prospects, gain league recognition, increase fan base which will lead to improved game day attendance and therefore higher gross profits. Analysis: By going through with this recommendation, the Blackhawks must first purchase a new coach to match the proposed game play style to compliment the players, skills, experiences and abilities. A new coach has been allotted the current salary of the existing coach plus $2, 000, 000.00 per year. Additional marketing solutions like live game broadcasting and new team jerseys will pose an additional one-time payment of about $4, 000, 000.00. Finally, replacing the current off season trainer with a more serious trainer (for the same salary as the current one) will result in a more dedicated team dynamic. Although the earnings before interest and tax will be roughly -$5, 150, 000.00 in 2008, we expect it become positive
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  • Summer '08
  • Management, National Hockey League, Ice hockey, Detroit Red Wings, Chicago Blackhawks

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