LECTURE REVIEW2

LECTURE REVIEW2 - LECTURE REVIEW Television Violence:...

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LECTURE REVIEW     Television Violence: Factors that contribute to violence in society o Gang membership  o Drug and alcohol  o Poverty o Brain damage o Racism o Impulsivity  How NTVS study came about o Senator Simon saw Texas Chainsaw Massacre during early viewing hours o He decided to hold a forum with the entertainment industry- threatened to propose  legislation to regulate what can be shown if they didn’t clean up (1992/93) o Network proposed a study to answer question How much violence is on TV? Are all types of violence “bad”? o Government Pressure 2 studies broadcast networks   UCLA study, Dr. Jeff Cole cable networks   UCSB study
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Limits of previous research o Limited because only counted violent acts, makes all violent movies look the same  o Didn’t focus on harm (learning aggression, fear desensitization), looked @ nature  and way in which violence was presented Each contextual factor, effect, reason o See chart on page 9 of NTVS study Sample o Type: composite week o Program slots selected randomly throughout the tv season by time slot and by day  o 2 shows collected per day, per channel for a 9 month period typical, non-typical,  holiday, normal  o 23 channels o 6am to 11 pm o 3000 programs/yr x 3 years  o largest sample in history of TV content research  o Excluded programs  Sports  Breaking news  Infomercials Game shows  Religious programs Differences between composite week and intact week o Composite week
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Based on probability sample Every program has an equal chance of being selected   chose shows that  are shown over weeks or months and builds a week o Intact week: takes a full week and uses that (breaking news can ruin sample)
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This note was uploaded on 12/13/2007 for the course COMM 203 taught by Professor Smith during the Fall '06 term at USC.

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LECTURE REVIEW2 - LECTURE REVIEW Television Violence:...

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