unit3.docx - Market Segmentation 1 Marketing a Healthcare...

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Market Segmentation 1Marketing, a Healthcare PerspectiveUnit 3: Market Segmentation and Consumer Relationship ManagementProfessor Jennine KinseyJuly 24, 2018Melissa GonzalezAmerican InterContinental University
Market Segmentation 2AbstractThis paper will introduce a local healthcare organization and the market it has chosen to target. It will alsoexplain whether their approach to attract their chosen demographic has been successful and what could bechanged to make it more effective.
Market Segmentation 3Health insurance has become an important asset to Americans everywhere. Unfortunatelyfor some, it is also seen as a luxury. No matter how ‘affordable’ healthcare tries to be, it is still something that 12.2 percent of adults in America cannot fit into their budget. Sadly, with no health insurance comes no medical treatment, no self-care. “Many hospitals and health systems provide charity care for uninsured individuals when they require acute care, but the most forwardthinking ones are also concerned with caring for this populationbeforethey present to the emergency department. To provide this type of care, hospitals often work with community providers outside the four walls of the hospital, including safety-net clinics or other community organizations” (n.a., 2013). A free clinic is almost unheard of however, it does in fact exist. The Rhode Island Free Clinic is one of over 1,200 free and charitable clinics located in the United States. “Founded in 1999, Rhode Island Free Clinic’s mission is to provide free,

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